Abstract
In the rapid development of e-commerce environment, users’ personal information security has become an issue. While consumer was enjoyed in the convenience brought by online shopping, some sensitive information such as name, contact details and delivery address might be accidentally leaked due to common data breaches and various of security concern. With the broader use of e-commerce, the exposure of privacy issues has become increasingly evident. Currently,the number of cases that e-commerce consumer private information is disclosed, personal information is collected without authorization and other illegal use of repeated acts is continued to increase. Therefore, to safeguard consumer privacy rights, consolidation of ecommerce in the contagion has become necessary. In this thesis, we focus on the consumer data utilization and privacy protection topic. Through the literature and case studies, review how do consumers personal information is acquired from the network. We also detailed analysis of the causes and security risks arising which will face by business and consumer during the online shopping process. Finally, through the literature and case, we give the advise to three of the parties: consumer, business and government that which suggestion they can do for measures and strengthen the protection of personal information in e-commerce.