Abstract
Hospitality marketing is highly dependent on the entire travel industry in Taiwan. Taiwan is rich in tourism resources. With abundant natural resources and diverse cultural landscape, travel patterns lean toward the development of themes, health and LOHAS. The hospitality industry is part of a larger enterprise known as the travel and tourism industry. Few industries are so highly interdependent as the travel and hospitality industries. Government organizations also play an important role in travel industry marketing. This research intends to explore detailed investigation and analysis the innovative marketing strategies by second-hand information of hospitality industry and current situation of Sheraton Hotels in Hsinchu. By the power of merchandise, promotion and impression, the hotelier must seek the best combination of promotion, pricing and service through creative ideas and marketing to catch the guests of guard and inspire potential customers.