Abstract
Abstract Studies have being conducted over the years on consumer behavior towards social influence and how this affects the purchasing decisions on consumers. Marketers have being trying to get the best advantages on these social influences; however it has being proven that many factors may be influential which makes it harder for marketers. Nowadays, with the rise of technology and social networks, social influences can bring a new possibility into the advertising strategies. Considering Facebook is ranked currently as the biggest social network worldwide, marketers are focusing on strategies to take a benefit out of it without really making the desirable results yet. This study is aiming to finds factors that may benefit the advertising strategies using social influences on Facebook, conducting some experiments based on two local restaurants where the results may point into factors to consider on whom and how to market on a social influence approach.