Abstract
Cloud computing provides the service of resource-sharing of the Internet servers and its storage capability, that is, sharing network equipment, system management, application software and information to the computer users. There is no need for companies to build their own infrastructure and server facilities since all those things could be done online through the service of cloud computing. People are able to enjoy the convenience and flexibility just as if the system is installed on their own side. Cloud computing has been under the spotlight in recent years. Many computer applications and software services have moved to cloud, such as management systems, music, games, e-books, B2C and many other applications. However, it is not so popular with B2B e-marketing. B2B e-marketing is a service for businesses to promote their products over the internet instead of using the traditional ways like mailing out letters, holding exhibitions, media advertising or even staff-visiting. It is breaking the boundaries of traditional media with the development of global marketing, as well as building a new way where all companies are on an equal footing and share equal opportunity. Being a cross-country, cross-region and cross-language marketing platform, it has indeed been very helpful to the exporters with its effectiveness of global marketing and high-growth potential. This study focuses on the cloud computing services applied to B2B e-marketing and its development. We have referred to EMP automated marketing system and AsianNet experiences. EMP is produced by AsianNet, an internet-marketing company, is a successful example on cloud computing services of B2B e-marketing. I have analyzed its system structure, operating processes, profit formula, competition analysis and developing direction, also noted the relational phenomenon and obstacles of users. What I concerned are meeting the needs of companies from different industries, comparing the pros and cons with traditional e-marketing and highlighting the direction of future research in the application of cloud technology.