Abstract
In recent years, due to the more and more strict foreign trade situation, Taiwan's export companies are looking to drive new growth engines, B2B cross-border eCommerce has therefore become a new opportunity. As the world's largest B2B site, Alibaba.com International Marketplace has become a new channel through which many Taiwanese export companies expand overseas markets and seek orders. However, the lack of talent is the biggest problem those Taiwan’s Alibaba.com export companies generally face, and the difficulty of personnel training is the main reason resulting in the lack of talent. This study aimed to understand the personnel training priority needs of the Taiwan’s Alibaba.com export companies, including the types of talent, teachers, curriculum, as well as teaching methods. To achieve the foregoing objects, this study first researches through literature, summarizing the connotation of Alibaba.com operation, the main facets, and the demand factors of Alibaba.com operation training. Then combined with expert interview and content analysis, this study examines and supplements the demand factors of Alibaba.com operation that might be overlooked. Finally, this study makes use of analytic hierarchy (AHP) questionnaire design and analysis of sorting, sorting out personnel, teachers, curriculum, teaching methods needs in order of importance, drawing conclusions to use as the reference to Taiwan’s Alibaba export companies and those who interested in the personnel training industry.