Abstract
Taiwan DRAM manufacturers incurred big loss during 2007 and 2009. Some have withdrawn from DRAM market and others have sourced new technical partners. Facing high uncertainty of Taiwan DRAM industry in the future, how Taiwan DRAM equipment suppliers should do with. How to grow up. Hsinho Advanced Technology Inc.(HATI) main product is semiconductor burn in equipment, focusing in Taiwan market now. DRAM customers occupy over 80% of HATI revenue. In face of the present difficulty and future challenge to Taiwan DRAM industry, how should HATI deal with? The main topics of this thesis is to probe future probable growth strategy for Taiwan DRAM equipment suppliers under the trend of more and more serious rivalry in DRAM industry. To illustrate HATI case, figure out feasible solution for Taiwan DRAM equipment suppliers’ future growth under less and less DRAM makers with more and more dominating power.