Abstract
ABSTRACTMobile phones provide convenient communication, the additional features the phone also their quality, to provide consumers an integral part of life in the service, mobile TV is the additional features, both immediate and convenience of the new features. Taiwan in 1997 are eligible to open civil action after the communications industry, but also provide value-added services, mobile TV has previously 3 G industry to provide mobile television ratings service, since 2006 from the trial DVB-H mobile TV, a power-saving and energy-saving embankment The advantages of high efficiency, and provide consumers two-way interactive features, the future can be both entertaining and industry to provide marketing channels to another user. However, DVB-H mobile TV broadcasting transmission mode is by providing services, as national resources for the band, issued by the competent organs of five domestic wireless television licence, licence for a cause, but the television must be integrated with wireless carriers and the integration of upstream and downstream Industry, building common platform in order to provide a complete and value-added services. This study by the depth interviews to discuss Taiwan's technology industry in the mobile phone technology with a high degree of integrity and the outstanding research and development capabilities, upstream from any mobile phone and handheld device design and manufacture of the research and development, to provide wireless television broadcast programs and services, and action The communications industry to provide billing services and building a platform for cooperation and that of the industrial chain formed in cooperation platform for building services on the role and future development strategy. This study proposed to Taiwan's development of DVB-H mobile TV future development of innovative strategy recommendations.Key word：DVB-H, mobile TV.