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Do Perceived Value Affect Taiwan Maker’s Intention to Use Open Source Platform? Involvement, Network Externality and Perceived Ease of Use as Moderator
Thesis

Do Perceived Value Affect Taiwan Maker’s Intention to Use Open Source Platform? Involvement, Network Externality and Perceived Ease of Use as Moderator

Chen, Shao-Kai
Masters, 國立清華大學, 科技管理研究所
2016

Abstract

知覺價值 平台使用意願 涉入 網路外部性 知覺易用性 自造者 開源平台 Perceived Value Intention to Use Platform Involvement Network Externalities Perceived Ease of Use Maker Movement Open Source Platform
The maker movement have attracted much attention in the Europe, US and China, recently in Taiwan. Besides the impact of product innovation and disruption of supply chain, it also make us value more about our education in science, technology, engineering and mathematic (STEM). Along with maker faire and makerspace, the open source platform also plays an important role. Through Creative Common, makers are not only allowed to share their invention and idea, but also to modify others’ work, to generate objet more diverse. These creations can satisfy our need and solve our problems. Some researchers find that people use technology and system driven by both intrinsic and extrinsic motivation. Further, one study shows that when people use e-commerce, the can have utilitarian and functional value, finding what they want and hedonic value, a happy shopping journey. The study examines the effect between perceived hedonic and utilitarian value and maker’s intention to use and discuss the moderator effect of involvement, network externalities and perceived ease of use at the same time. The presented result indicate that both perceived hedonic and utilitarian value have positive effect on maker’s intention to use open source platform, and involvement has negative moderator effect on relation of hedonic value, but not significant influence on utilitarian value. Both network externalities and perceived ease of use has slightly negative moderator effect. The study examine the moderator effect of involvement, network externalities and perceived ease of use, and we also give researchers some advices about what to concern if they want to use involvement, network externalities and perceived ease of use as moderator. To attract more users, owner of such platform should keep develop and deliver the complementary service, like online course of digital manufacturing tools and open source software/hard ware.

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