Abstract
The firm growth is to enhance the quality of internal resources and optimize values of external network. It is the process of achieving corporate earnings growth through efficient business model and strategy in order to take competitive advantage in the market. The firm growth has characteristics including complexity, diverse growth models, and a high degree of uncertainty. It’s one of the important topics within strategy management research. U Company is the target of this case study. U Company is a publicly traded international company which offers LT product line in bend end of line of semiconductor industry, LP product line in front end of line of semiconductor industry, and new inspection SF product line. The most challenging problem of the company is to recover from continuous losing money for six quarters. This is because that its LT product line has 75% market share but with limited growth potential while the LP product line is struggling in advance technology nodes and new SF product line is still under evaluation phase. This study will discuss the best growth strategy of the company through multiple perspectives including financial, market, core competency, and competitiveness analysis.