How Aesthetics Perceptions influence Self-Brand Connection: The Mediating Effects of Customer Behavior of Value Co-Creation

Thesis

Hsu, Yuan-Yin

Masters, 國立清華大學, 科技管理研究所

2017

Abstract

美學設計

價值共創

品牌自我連結

整合型設計

複雜型設計

強度型設計

創新型設計

互動型設計

aesthetic design

customer behavior of value con-creation

self-brand connection

unity design

complexity design

intensity design

novelty design

interactivity design

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Title: How Aesthetics Perceptions influence Self-Brand Connection: The Mediating Effects of Customer Behavior of Value Co-Creation
Translated title: How Aesthetics Perceptions influence Self-Brand Connection: The Mediating Effects of Customer Behavior of Value Co-Creation
Creators: Hsu, Yuan-Yin
Contributors: Chiu, Hung-Chang (Advisor)
Awarding Institution: 國立清華大學, 科技管理研究所; Masters
Theses and Dissertations: Masters, 國立清華大學, 科技管理研究所
Language: English
Resource Type: Thesis
Date published: 2018