How different posts on SNS influence young people’s attitude and willingness to use mobile banking

Thesis

Tseng, Yen-Ju

Masters, 國立清華大學, 服務科學研究所

2017

Abstract

行動銀行

社群

使用意願

內容行銷

mobile banking

usage behavior

social media

design element

content element

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Title: How different posts on SNS influence young people’s attitude and willingness to use mobile banking
Translated title: How different posts on SNS influence young people’s attitude and willingness to use mobile banking
Creators: Tseng, Yen-Ju
Contributors: Hsu, Pei Fang (Advisor)
Awarding Institution: 國立清華大學, 服務科學研究所; Masters
Theses and Dissertations: Masters, 國立清華大學, 服務科學研究所
Language: English
Resource Type: Thesis
Date published: 2018