How do MOOC providers generate effective freemium strategies for IT learners? Investigating the Determinants of Users’ Willingness to Pay

Thesis

Huang, Yu-Wen

Masters, 國立清華大學, 服務科學研究所

2017

Abstract

線上開放式課程

免費增值

資料探勘

決策樹

邏輯斯迴歸

付費意願

證書

數據分析

MOOC

freemium

data mining

decision tree

logistic regression

willingness to pay

certificate

data analysis

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Title: How do MOOC providers generate effective freemium strategies for IT learners? Investigating the Determinants of Users’ Willingness to Pay
Translated title: How do MOOC providers generate effective freemium strategies for IT learners? Investigating the Determinants of Users’ Willingness to Pay
Creators: Huang, Yu-Wen
Contributors: Hsu, Pei-Fang (Advisor)
Awarding Institution: 國立清華大學, 服務科學研究所; Masters
Theses and Dissertations: Masters, 國立清華大學, 服務科學研究所
Language: English
Resource Type: Thesis
Date published: 2018