Abstract
In 2015, the production value of mainland China IC design industry has surpassed Taiwan as the world's second largest. Currently, Taiwan's IC design industry faces the challenges: (1) rapidly changing technology and industry evolution, (2) China's rise, threat of red supply chain and high price-earnings ratio of capital markets, (3) the loss of R & D talent and (4) increasing investment barrier. However, the managers of Taiwan's IC design industry are smug with success experience in business and management and hold cash but then no investment for bisiness growth. This study investigated the use of case study methods, mainly the discussion and analysis of four dimensions. First, two axially business growth strategies based on entrepreneurship opportunity identification and business growth strategy choice, supplemented by "five forces model" and "diversification theory" as the theoretical basis of case analysis. Second, to discuss changes in the semiconductor industry for two decades, changes in the supply chain analysis of the rise and fall with each other forces, and generalize dominated force in different times. Third, specially select F-company as the target of case study. It is the empirical case through direct observation of development process when facing threats and opportunities in the changing industry over 10 years. Finally, attempt to generalize the business opportunities and executable business growth strategies based on the analysis of F-company’s growth strategy developing history and unique resource it has。