Abstract
In this study, we’ll shed light on what predicament that OBM in Taiwan comes across as moving toward internationalization. Through the case study, Acer’s recession- the brand value declines, the total revenue falls, and the stock prices drops, we’ll discuss what sorts of reasons led Acer to experience recession after Apple launched iPad in 2010. With Porter’s five forces analysis, it demonstrates that OBM in Taiwan has the threat of low profitability and disruptive innovation. Furthermore, OBM in Taiwan has low investment on researching and designing; focusing on consumers’ traditional purchasing behavior. As a result, as moving toward internationalization, OBM in Taiwan will inevitably face with the impact of disruptive innovation.