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The Transformation of Corporate R&D Organization-A study of the global bicycle company
Thesis

The Transformation of Corporate R&D Organization-A study of the global bicycle company

Huang, Chin-Lai
Masters, 國立清華大學, 高階經營管理碩士在職專班
2015

Abstract

企業策略 研發策略 全球化策略 協同進化 Corporate strategy R&D strategy Globalization strategy co-evolution
ABSTRACT The purpose of this study is to investigate the mechanisms that transform the R&D organization of a globalized company to fit the competition and align with the corporate strategy. Moreover, this study also investigates how companies build up their technological capabilities to transform from a private domestic company to a public and global corporation. Case study is used in this study. The historic data of the company from its beginning establishment to present achievement is collected. The achievement and transformation of R&D organization is analyzed to examine the co-evolution among the corporate strategy, R&D strategy and globalization strategy. The results indicate that the company presented the agile co-evolution of corporate strategy, R&D strategy and global strategy paves the way to the remarkable success. The study concludes a nice co-evolution among corporate strategy, R&D strategy and global strategy is necessary to become a global company.

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