Abstract
Being spun off from Sunplus Technology Company Limited (Sunplus) and as a late comer with a strong will and determination to become a world-leading IC supplier in the flat-panel display industry, Orisetech can’t but have to find a way to differentiate itself from the other me-too players, figure out how it could achieve an excellent performance and company operational effectiveness, build technology IP pools, struck a strong partnership network with its vendors and customers within a shortest possible time. So that, it can leverage and armor itself with all these advantages, and as a result, outpace its rivals in this ever-fiercer world of competition. This research and analysis is thus of utmost importance in the process of configuring a MAP of SUCCESS for Orisetech – namely, How could an IC design house succeed in TFT industry out of many comparable players?