Abstract
One of the most complicated areas for IPTV can be the management of advertising services. Advertising management involves the process of creating, presenting, managing, purchasing, and reporting of advertising messages. The advertising messages may be in the form of \emph{interstitial, mixed media or interactive media}. Interactive advertising is desirable as it allows the potential customer to select or interact with an advertising message or product information. In this thesis, we propose a tablet PC based interactive advertising on IPTV, called KnowU TV. To simulate the IPTV environment, we adopt UDP transport protocol to multicast streaming video and use a Set-Top Box (STB) to receive the video. URL’s Query String method is employed to retrieve the advertising message (the product information) pre-built in a database which can be accessed by using NSURLConnection. The proposed interactive advertising controller is experimented on a tablet PC, and can be easily extended to other end devices such as smart phones.