Abstract
The purpose of this study is to research the marketing strategy and competition strategy for developing a world-class brand. This study tries to construct a complete structure including branding, marketing and competitive strategy for the enterprise whose objective is to be a worldwide brand. Firstly this study proposes a chart named “Branding competition chart” which tries to integrate the interaction and association of brand marketing process and value chain with competitive strength. Secondly this study researches the related theoretical literature, and investigates a case company Samsung which successfully and greatly increases its brand value in recent years. Finally this study connects case company’s key success factors and “Branding competition chart” then analyzes case company’s branding& competition strategy. Key words: Brand, Marketing, Competition, Strategy