Abstract
Shanzhai refers to Chinese imitation and pirated brands and goods, particularly electronics. Literally "mountain village" or "mountain stronghold", the term refers to the mountain stockades of warlords or bandits, far away from official control. "Shanzhai" can also be stretched to refer to people who are lookalikes, low-quality or improved goods, as well as things done in parody. It became an accepted name for fake goods after "Shanzhai Cell Phones" produced by small individual workshops in southern China became popular in the mainland market since 2003. Besides Shanzhai electronic products, of which there are many, there are "Shanzhai movies", "Shanzhai stars" and even a "Shanzhai Spring Festival Gala", a copy of the 25-year-old traditional show presented by CCTV on Chinese Lunar New Year's eve. "Shanzhai" has become a culture of its own, symbolizing anything that imitates something famous. This research uses case study to understand the reason and the process of Shanzhai, and investigates the importance of social capital. In the analysis of case study this research finds that social capital will be the key to a transformation of Shanzhai enterprise. Social capital is derived from employees’ harmonious cooperation and business networks. Besides, Tianyu is transformed Shanzhai enterprise into well-known brand by building and accumulating her social capital.