Abstract
Abstract Training industry grew all the way along with the Chinese economy since the 1980s, when they rooted in the land of China. In response to globalization, the demand for international marketing, the introduction of foreign technology, and the maintenance of international connection increases enormously. Nowadays, the mainland Chinese show great enthusiasm for English learning, as English has played an increasingly significant role in enrolling in key senior high school and university, finding jobs or gaining promotions in overseas-funded enterprises and international corporations. Consequently, mainland Chinese people urgently need high-end chain educational services. After entering the 21st century, the development of it is mushrooming. In recent years, because of the competitive employment pressures and other factors, the development of training industry in China has shown strong vitality. The current China training industry is entering a period of rapid development. And all kinds of training institutions show explosive growth. China has millions of various training institutions, in which, English, IT and children’s education become the three pillars. All market segments of education and training industry grow rapidly with about 20% growth rate, including kindergarten early education to higher education, vocational education, various extracurricular trainings, educational technology industry, etc. From the sub-market, foreign language training and IT training are the two pillars of training. Meanwhile, other categories, such as business management training, financial training, auxiliary examination training, also have a broad market. Although in recent years, high-level training has made significant progress, in the current Chinese training market, the low-and-middle level training is still the mainstream. China has nearly 100 million people each year to participate in a variety of trainings. With the continuous expansion of China’s opening up and the remarkable improvement of international status, English as the world’s most widely used language and important communication tool, has been paid more and more attention, and which has spawned a large and popular industries: English training industry. This is also the best training item of Pei I Educational Group. English training has existed for nearly three decades in non-English-speaking countries, but is still a relatively new market in China. China market is full of vitality, and has a great opportunity for the entire English training industry. Education dominated is one feature of Chinese culture, parents and students have attached great importance to education and learning, so English training has the potential in the field of education. China training industry is moving towards the road of Brand Marketing, Relationship Marketing, Service Marketing, APP Mobile Marketing, Internet Marketing, Integrated Marketing and Composite Marketing. After years of development, “strength” and “standard” are becoming the new standards of the training market elimination rules. As more and more small and medium-training institutions have been eliminated, training institutes appear centralized and giant trend. Since 2006, New Oriental Education & Technology Group have been listed on the New York Stock Exchange, and so have Ambow Education, Xueersi Education and Xueda Education, etc. in 2010. And there is a listing climax of Chinese education training institutions. In recent years, Chinese economy has developed at an astounding speed, and many big cities have changed enormously. Perhaps parents have doubled or even tripled the investment in their children’s education, so it’s high time that Taiwan’s educational institutions enter the mainland market. Mainland will be the most promising market for various training services and, undoubtedly, the fastest-growing one. Therefore, the most populous and maturing mainland market becomes the first and most potential target for PEII Educational Group. Huge local market opportunities will definitely make tremendous positive impact on the development of PEII Educational Group. Key words: The development of China training industry, English training industry, New Oriental Education & Technology Group, Brand Marketing, Relationship Marketing, Service Marketing, APP Mobile Marketing, Internet Marketing, Integrated Marketing, Composite Marketing