Abstract
This thesis is based on current status of the industrial robot industry in China, in regard to the emergence of entrepreneurial opportunities. Over the past 5 years, China’s industrial robot industry has been increasing around 30% each year. However, this number is only one-eighth of Japan’s, one-fourth of Germany’s, one-third of South Korea’s. In respect of such share, the prospect of developing robot applications in China remains optimistic. Current China’s situation is similar to Japan’s in 80’s of the 20th century, the development of robot industry was sped up approximately 50% increase in 10 years due to the raise of manpower costs. For the next three years, China may accelerate the expansion of robot industry due to increase of manpower costs, with the estimate of 30% of increase each year. The industrial robot industry is one of the emerging high-technologies, only second to cars and computer. China’s “Five-Year plan of 2011 to 2015” is the key turning point in the development of China’s industrial robot industry. This industry is encountering an opportunity occurring once in a blue moon, and the market demands would be incredibly escalating. It would be worthy to move forward and expand commercial opportunities for the related supplier. In the case study, marketing competitiveness of enterprises, core competence, marketing proposition, as well as strategy and business model were selected to examine how enterprise owners to seize commercial opportunities. Finally, we summarize results of this research shown that the industrial robot industry in China has great potential and is worthy of investment.