Abstract
This research considered decision-making process of Taiwan small and medium-sized enterprise owners, a traditional company specialized in plant equipment was studied for a period of two years. In this period it received an order for Optical-Electro equipment manufactured, this offered the company an opportunity to become a High-Tech equipment supplier. From taking order to finally delivering the product a series of novel experiences confronted the owner and his chief project manager. In depth observations provided understanding to the owner’s decision-making process that is both emergent and opportunistic, as well as how the influence of respective staff decision-making and behavior from owner's decision result. Perhaps the business owner can grasp the opportunity to increase business revenue when environment provides the opportunity coming. Since the thinking process lacks strategy consideration, it seems highly likely that decisions made at different time point could be inconsistent, and it is argued here that lacks of strategy will impair the company’s long-term growth potentials. This research conclusion is as follows: 1. Industrial opportunity can be provided by the changing environment, small and medium-sized enterprise needs to have the abilities of opportunity identification and using, and according to develops the long-term strategy. 2. Even the strategy development to the small and medium-sized enterprise or owner is quite difficult problem, small and medium-sized enterprise should establish the enterprise core competencies gradually by each opportunity, which to maintain enterprise long-term survival or development. 3. The influence of management and operation to small medium-sized enterprise by the business owner decision-making directly, also with the staff behavior, when the business owner lacks or neglects the strategy planning, the employees will be more opportunistic or tend to short- term thinking.