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中小企業之轉型分析-以資訊業系統整合商為例
Thesis

中小企業之轉型分析-以資訊業系統整合商為例

洪建中
Masters, 國立清華大學, 高階經營管理碩士在職專班
2013

Abstract

轉型 企業轉型 核心競爭力 關鍵成功因素 transformation enterprise restructuring core competencies critical success factors
Because of the small scale, limited service customers of the SMEs, when the industry environment and industrial technology major changed, often resulting in a very huge impact on the enterprise, then the enterprise in order to seek survival and sustainable development, thinking to enhance self- transformation advantage; however when corporate facing the transformation, the key issue would be how to choose the first step, and how to analyze the strategic. This study investigated that when the SMEs is facing the changes in the competitive environment, how to conduct business transformation. This study uses the information industry system integration company as a case study. This case illustrates how the company examines the core competitiveness and future trend of the IT industry, in order to conduct the enterprise transformation and in an attempt to survival and development. We analyze the competitiveness and industry trends from both internal and external, and review the key success factors to estimate its success rate. It’s helpful to develop the strategies during facing the enterprise transformation. In this research, through the case company’s transformation study, we establish the internal and external key success factors that can be used as an important reference project strategy diagnosis, with the identification of risk factors, meanwhile, to manage the risk of business transformation to ensure the success of enterprise transformation. This study investigated the enterprise transformation of the information industry, system integrators. We introduce the operational status of the industry, the customer value, industry trends and the detail instructions of analysis of the transition process. This research will help to develop strategies to face restructuring enterprises and with reference to future researchers.

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