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中小企業創業策略之分析論述-以瑩格企業(股)公司為例
Thesis

中小企業創業策略之分析論述-以瑩格企業(股)公司為例

陳錦宏
Masters, 國立清華大學, 高階經營管理碩士在職專班
2017

Abstract

定位 中小企業 策略 公司治理 positioning SEMs strategy corporate governance
There are certain difficulties, risks and uncertainties in enterprise entrepreneurial operation and management. The shortages of funds and manpower along with its relatively small scale lead to the constrained in SMEs’ development. Thus, it is not easy for them to start and survive. Therefore, understanding the motives, goals, strategies, integration, benefits, etc. at the beginning of the business makes it possible for SMEs to establish business opportunities based on internal and external conditions, and SMEs could expand their business to maintain their survival. Regarding the assessment of SMEs entrepreneurship issues, in addition to considering motivation and objectives along with their own ability orientation, the internal and external environmental factors, and the requirement of earning profit during the integration; the capital for implementation and the analysis of debt problems should be considered to ensure SMEs are having profits and avoiding risks. This study adopts a “Case Study Method” approach and establishes SMEs’ ability to apply their own “corporate governance”. Using case experience and literature review to construct a resource that is more consistent with the experiences of SMEs and choose the entrepreneurial model that suits them are the contributions of this study.

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