Abstract
The industrial structure takes SME (small and medium-sized enterprises) as the core in Taiwan. According to the statistics, SME has the important contribution to the average income and obtaining employment. Especially as the economic slowdown, SME can show the flexible management characters, even more, function of representing the economic fluctuation of the stability and preventing the unemployment from worsening. This thesis takes SME - E Company who engaged in the material supplier/producer of Photoelectric Industry for example. Via analyzing the operation model from establishing to the present of E Company, understand with limited resource and relatively under the weak tendency situation, how SME changes operation model and marketing tactics in order to expect SME can be managed steadily for a long time. Expect through the thesis can understand the situation of present SME in Taiwan, and the performance analysis of case company, can regard as consulting drawing lessons from for other relevant SME.