Abstract
ABSTRACT Taiwan development semiconductor industry over 20 year，government dedicated policy and create environment，tax deduction support to this program and semiconductor device are application to wide range industry in this centre, all this effect make Taiwan to be world wide semiconductor industry supply chain key position 。Review to history，semiconductor industry is more then more matures，competition force is higher then higher，but gloss margin is keep declaim，semiconductor wafer equipment supply company how to survive in global finance fluctuation and industry up/down cycle will be more them more serious issue，face to down term and unknown future，how to create company value and profit return to stock holder，will be key topic now. This study will focus on the area of semiconductor wafer fab equipment industry，and use middle size company Semitool Inc. as case study and collect the overseas related information ，evaluation reports，government industry development reports，journals，and semiconductor company profile、finances reports，web material，to have further analysis 。This research is to understand the competitive advantages & business strategies of the semiconductor equipment industry，and provide recommendation to new entry semiconductor equipment companies in Taiwan to refrence.