Abstract
It must be crazy for us to carry camera, walkman, phone, Notebook, TV out a decade ago. However, everything comes true when smartphone, 3G wireless internet, and multimedia on demand TV in common. When consumers have a smart phone, they can download lots of applications from App stores and record the locations in Facebook. It is hard for us to reject this convenience life. However, the Carries is difficult to gain lots of benefit except monthly sum limit charge. When Cable TV vendors combine cable TV with Cable internet to promote, Carries warm that it is the time for them to grasp the last mile. When Carries announce digital convergence is coming, they must fulfill customer demands and change their business model and deliver more values to get customer’s flavor. The present study adopts several approaches: value chain, value innovations, and value net analysis to investigate Carries’s value innovations and business model in the digital convergence trend. This study adopts Chunghwa Telecom Co. to be the focal case and collects related articles to investigate how Chunghwa Telecom deals with the digital convergence. The results provide a framework of value innovation in the industry.