Abstract
The business ecosystem was first proposed by Moore (1993). He proposed a new concept which indicates that key enterprises control the core of the industry whereas surrounding businesses or organizations revolve around the core, connecting to form a business network similar to an ecological system. We call that a business ecosystem. This case study is based on the theory of a business ecosystem. The development of Danshui has rapidly increased within the past few decades. For example, the cityscape has drastically changed, many billboards have been set up, and early food cultures have also unexpectedly grown more popular, becoming an indispensable part of the tourism industry. Deeply impressed by the flourishing development of Danshui, the aim of this study is to explore how the traditional food culture has been sustained for at least six decades. This single case study examines the origins, processes and development of fish balls and adopts the business ecosystem theory proposed by Moore (1993) to divide the case study into four stages for discussion. This study adopts the business ecosystem theory to analyze the management strategy and discuss the possible determining factors for success. Additionally, this study adopts the theory proposed by The Boston Consulting Group to determine the future development of the products in this case and provide recommendations and discussions. Lastly, this case study identifies the challenges that lie in its management and serves as a future reference for readers.