Abstract
In the past, few scholars do research on the tourism industry with business ecosystem perspective. Especially, this research discuss about the evolutionary pattern of Taiwan’s tourism industry which develops from supply chain to business ecosystem with the perspective of business ecosystem. The research makes investigations on tour operators by semi-structured interview, and gain further insight to the recent circumstances of Taiwan’s tourism ecosystem. The research points out that tourism industry goes from supply chain, through industry cluster, strategy alliance, open innovation, and virtual business network when it evolves to business ecosystem. Different member in the ecosystem has different evolution path. The driving factors including computerize, internet and mobilization, and policy, influence tourism industry and make it evolves from cooperation to symbiosis relationship, and further co-evolution. This research digs out the Taiwan’s tourism business ecosystem, including the formation of Taiwan’s tourism ecosystem; the roles they play in the system. In addition, there are lots of co-opetition relationship between different enterprises. Moreover, the research discovers that China continuous travel line service has great impact on Taiwan’s tourism industry business ecosystem, and make the ecosystem unbalanced. It is becoming a serious issue for Taiwan’s tourism industry nowadays.