Abstract
In this competitive time, the winner in market is the one that can create customer value, so the companies must try to create customer values for their customers. In this process of values creation and customers’ feedback, the companies will gain higher customer loyalty and customer contribution value. There are many factors that will affect the customer contribution value. For companies, relationship quality and customer loyalty are the ways to increase customer contribution value. There are three main purposes in this study as follows: (1) to understand the relationship between relationship quality and customer contribution value. (2) to understand the relationship between relationship quality and customer loyalty. (3) to understand the relationship between customer loyalty and customer contribution value. The complex data were collected by the database -- 「Business Source Premier-BSP(EBSCOhost)」and analyzed by a meta-analytical procedure. The Findings of this research are summarized as follows -- The Relationships among customer contribution value, relationship quality and customer loyalty interact each other. And the conclusions are supported the hypotheses of this research and the results are in common with the theories of literature review and empirical observation.