Abstract
After decades of development and technology innovation, laptop computers gradually can perform as well as desktop computers. With the mature of manufacture skills and economic scale, the laptop industry reduces cost successfully to enlarge personal computer market and gradually replace the desktop computers. Now, the laptop industry has become one of the most important industries in Taiwan. There are two main types of Taiwan laptop manufacturers: OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing). Totally, they have over ninety percent market share in the world. In the case of the OBM (Ordnance Bench Mark) manufacturers in Taiwan, Acer ranks third and Asus ranks ninth in the world and both have demonstrated the strength of the Taiwan laptop industry.However, the Taiwan laptop industry also cannot resist “the wave of globalization”: keen market competition, shorter product life cycle, lower wholesale price, and versatile raw materials price. They need to face the new challenge by applying the time-based competition in new product development and to introduce favorable products rapidly.This research focuses on the study of the performance measurement system for new product development from the perspective of time-competition. The methodology includes three parts: First, it analyzes the relationship between the industry environment and the company niche to create a powerful competitive strategy. Second, it uses the system engineering methodology to construct a new product development process and also find the key success factors in the time-based competition. Then, by using the relational matrix analysis, the important industry processes relating to key success factors are determined. Finally, by developing the balanced scorecard, a new product development strategy map can be constructed to help the evaluation of the new product development performance and provide the direction for improving the new product development process.