Abstract
Since Taiwan's semiconductor industry, upstream and downstream of the complete structure, has formed the Taiwan Power Management IC (Integrate Circuit) design industry is an excellent development environment, the cost of the acquisition and integration in the supply of services have an advantage, coupled with the end-product manufacturers of cluster, Have the highest global market share of Computer, Communication and Consumer Electronic resources such as 3C products in the market slip down note, In order to power management IC provides a number of end products sales market, Taiwan Power Management IC Quite a competitive industry. Power management IC design industry for the high-tech research and development, brain-intensive and highly competitive high-tech industries, as companies limited resources, companies in the development of product, it must be to maximize the limited resources or the optimal use of the arrangement in order to play the maximum benefit and to enhance the competitiveness of enterprises. So how effective use of corporate resources to develop competitive power management IC to improve the profitability to become an important issue. In this study, The UNISON decision analysis framework and the SMART(Simple Multi-attribute Ranking Technique) (Edwards, 1977), based on the establishment of new power management IC product development, assessment criteria, which employs a number of IC design industry Indicators, such as market size, competitive situation, product speed to market, patent, customization, yield and grain size metrics to improve power management IC design company in new product development resource allocation decision-making quality; for example, A Study on One Power Management IC Design Company in Taiwan, by measuring parameters of the above appraisal, to assist decision makers in a more efficient allocation of resources to improve product development success rates. Keywords: Power Management IC, Competitive Advantage, Decision Analysis, Five Forces Analysis, SWOT, Group decision making model, UNISON Decision Analysis Framework, SMART(Simple Multi-attribute Ranking Technique).