Abstract
Impacted by the evolution of information technology, digital content has been the major form of modern cultural development. The path of the software and hardware development for digital content industry in Taiwan is comparatively fast. However, the industry still struggles for the creation of original content as well as the right business models for the ever changing markets. The former is resulted from the education and the cultural attainment of profession, and the latter is the key successful factor for improving the total value of the industry. It has been a normal practice the people directly use computer tools to create digital content and then publish their works through the digital platforms on the internet. Content producers become the integrators to orchestrate the different teams of storytelling, visual effect, musical composition, and user interface design. All these professional services as mentioned above accomplish the core of the original content. The profit sharing mechanism for all the actors in the network is achieved by interconnecting the professional services in the value chain of the industry. In the domain of cultural creation and digital content, comic is a fundamental material. This research discusses the possible alternative ways to reform the value chain of the digital content industry in Taiwan by investigating the Production Committee Model in Japan and applying the Actor Network Theory. The goal of this research is to find out the methods, workflows and driving factors to make an innovated service system for comic industry in Taiwan. This research shows the insight of providing a feasible way to form a new industry value chain for the digital content industry in Taiwan.