Abstract
In today's society, it is a great importance to the people's voice and autonomy era, so the marketing policy is a very important political tool. While "Agenda-Setting" in the layout of the media, has a great influence on the policy. Politicians and leaders can set some particular through public agenda, telling people what to think, and then get the strong power to mobilize the masses, thereby promoting policies they want to perform. Mass media in newspapers and magazines, the media agenda setting is important. Government officials often have many opportunities to face the media or the masses, in public, online communities, media magazine interview, etc. to emphasize issues shaping the direction. Continuing coverage of certain major issues through the media and sparked a series of topics for discussion, will become more controversial topics, listeners or readers can have a similar "Hypnotic" or alter the effect of mobilization and "brainwashing" in.（Hung & Tseng, 2013） In 1972, Maxwell McCombs and Donald L. Shaw term Agenda-Setting for the order to open far more than three dozen years（1972-Current）research avenues. However, the term Agenda-Setting that McCombs and Shaw are not original, first proposed that the two non- nor unique to these two people, just because of more than thirty years with the established literature plot cumulative discourse, making agenda setting becomes McCombs and Shaw 's in lieu of that. By constantly looking for information and references, I hope to sort out the issues set theory as a whole to improve. So I will be planned out that this essay： 1.A complete set of issues under the framing. 2.Agenda incentive, how to guide agenda by events. 3.Policy（Marketing）agenda-setting process. 4.Trends of the current study. 5.The current research topics of obstacles. Keywords: Agenda-Setting, Framing, Agenda incentive, Events, Setting barriers, Policy marketing, Persuasion