Abstract
Taiwan became one of the 144 members of WTO (World Trade Organization) in 2002 after 12 years’ continuous efforts. Based on the mission and responsibility of an entrepreneur, S/he may have limited knowledge of accumulation to face the challenge like a boat sailing on the ocean to face uncertainties. In order to follow the globalization trends, a firm needs to manage risks to maintain its robustness.As Taiwan moves into the knowledge based economic era, both of the environment and production change domestically and internationally. It is hard to rearrange the product systems and technologies in a short term, even lowering the cost and simplifying operations. It is the time to evaluate overseas investment strategies to justify their suitability and performance. In order to reduce the production cost, firms tend to find lower labor costs and potential markets,in new developing countries besides Mainland China.This thesis aims to study the assessment of the overseas investment strategies of company D in Vietnam. The overseas investment is perceived to complement resources between Taiwan and foreign countries.The focus of the research is to analyze the overseas investment strategy, including business globalization in scope, change management, practical thought on the globalization, following up the headstream, the location of investment including Mainland China or South East Asia. This study compared other companies in the industry, using information collected from the public. The differences are from the technological platform, management, decision and policy maker, and business models.Mainland China is the first priority for most of businesses in Taiwan due to the market potential and the advantage of the same culture between two sides of straits. The second priority is Vietnam (the member of ASEAN) which became a member of WTO in 2007 after 10 years’ continuous effort. Although it needs a lot of improvement in business infrastructure, Vietnam attracts a lot of ventures with its great business opportunity. Moreover, foreign direct investment is also encouraged by Vietnam government. The trend of the relationship in business trading between Taiwan and Vietnam is expected to grow. The assessment of overseas investment of Company D in this thesis will present a typical decision making process for other companies to reference. Thus, the insights from this case study will contribute to those firms which are also seeking the opportunities in overseas investment, especially in Vietnam.