Abstract
This thesis is used to analyze the possibility of starting up a new business through a case study. It takes around 2 years that we assess the initial status, marketing survey, development strategy planning, location analysis, indoors space and hardware design, staff training and business operation management. During the analysis, we applied pluralism and subverting tactics to see how the business to deal with risks and struggle to grow up through management strategies. We write down the development process and analyze the success and failure experience in each stage. Finally, we summaries the analysis result as the suggestion for start-up business.