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企業成長策略的選擇: 個案研究T公司
Thesis

企業成長策略的選擇: 個案研究T公司

盧國峰
Masters, 國立清華大學, 高階經營管理碩士在職專班
2010

Abstract

企業成長 成長策略 晶圓代工 Firm growth Growth strategic Foundry
This thesis discusses how the high-tech companies find the firm growth at business life cycle. There are included four stages: start-up, growth, maturity, decline stage. First of all, we’re reviewed the business life cycle and industrial chain, how to create a sustainable growth strategy and review the related thesis of business growth. To understanding how companies compete with others, why do companies want to grow? And explain the process of business growth strategy choice. Further explore the pattern of growth and profitability and structure, and learn high-tech business enterprises face growing industry competition strategy choice. We’re looking a leading company from high-tech industry. After benchmark the best reputation of company is - Taiwan Semiconductor Manufacturing Company, We want to understand the leading company how to create a sustainable growth strategy and create a sustained growth momentum under competition. To investigate the pattern of corporate growth and experience, this research uses T-Company as the case study subject. How to use the strategy to achieve corporate growth in various stages of past twenty years? Accordance with the above analysis, a single case study of this thesis is adopted in a representative for the study, typical of the leading corporate business growth strategy.

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