Abstract
Innovation is the only way for enterprises to survive, but the way to improve products and service for innovation has been unable to ensure that enterprises sustain long-term competitive advantage in the market. In order to sustain competitve advantage, it is necessary to promote service innovation ambidexterity. Based on service-dominant logic,this paper focus on the impact of operant resource(customer involvement, business partner involvement, employee involvement, knowledge integration mechanism) on service innovation ambidexterity inside enterprieses and moderating role of IT experience plays on all the operant resource list above. This study focuses on wholesale and logistics industry and ICT service industry to send questionnaires.Empirical studies found that customer involvement, business partner involvement, employee involvement and knowledge integration mechanism have positive impact on service innovation ambidexterity and service innovation ambidexterity brings competitive advantage for enterprises. IT experience not only moderates the effect of employee involvement and business partnet involvemen on, but also positively impacts service innovation ambidexterity.