Abstract
ABSTRACT The requisite for a competitive enterprise is a correct and efficient management strategy; however, because of different execution the same or similar strategy might contribute to different results and fruition. Besides management strategy, proficient execution is also required to achieve goals and present a good record of management. Based on existent resources, to carry out strategies and achieve goals. Therefore, the execution of carrying out strategies and the index of effectiveness that evaluates results of strategies play a more crucial role in achieving goals. A lot of enterprises often overlook the relationship between execution, management strategies, and management effectiveness; therefore, they fail to achieve the expected goals. This research then chose a traditional enterprise to conduct a case study of its background, process, effectiveness, and factors that contribute to success and failure for future enterprises’ reference. Policy management is a management system that combines corporate mission, philosophy, policy, target, strategy, object, plan, and all resources. It should be constructed with company vision to come out with a break through target, combine all company resources to run and manage the whole company activities. This study aims to research the reengineering process in a business unit of the A Co., Ltd. The application of strategy planning and balance score card at an operational level was investigated to determine how managers deploy and manage the policy direction, and assess the effectiveness of the process. We found that policy deployment is an effective planning method which uses feedback from employees and the marketplace to determine improvement objectives in compliance the company’s vision, mission and medium-term plan. It also effectively deploys these objectives, by the means of achieving them through the methods of the process. The policy deployment have a great impact on the case-in-study. It also helps create cohesiveness within an organization, and provides the company with a consensus of the objectives at all levels. According to the deployment, A Co., Ltd had obtained great profit on manage systems. Keywords: Strategic planning，Balance score card，Policy management