Abstract
Abstract“Corporation determination for long term drive is absolutely essential. Managing an enterprise also calls for the spirit of long-term drive. The shareholders can impact the strategy and direction of corporate operation significantly. Shareholders and management team must have long term drive spirit.”- Quote regarding corporate vision from Dr. Morris Chang, Chairman and CEO of tsmc.Making profit is the primary goal of a corporation, when the business environment changes, should the corporate management change the mission, and the vision? At such critical moment, it becomes essential that the corporate policy makers must adapt the vision skillfully such that temporary tactical adjustment to reality for survival can be executed timely. In this work, the relation and interaction between corporate vision and survival is discussed through a case study.When the business environment altered such that the boundary condition becomes different from that of the time when corporate was formed, the original path to the vision can deviate from the reality. The management can encounter numerous complicated issues when dealing with the aforementioned change. The ability to adapt and the timing of revision can be critical for the top management of a corporation.I deployed a modest attempt to depict a case study on this subject of vision collision with reality and provide, hopefully, an example for the future studies regarding the relevant subject.