Abstract
Abstract The world is changing quickly. Century Kodak filed for Chapter 11 bankruptcy protection in 2012, Nokia was the market leader in mobile phones, but in 2013, Nokia announced that mobile business was sold to Microsoft. There are many big companies fall down. However many small or new companies rely on the new business model and innovation to success. Big companies have a good technology and management, to create a successful experience in the past, but could not more earlier to find this opportunity. That is due to the different company size, the business model, management thinking and corporate operating structure are different. Christensen suggested that “Companies need to correctly identifying potentially disruptive technologies, and firms still must circumvent its hierarchy and bureaucracy that can stifle the free pursuit of creative ideas. So, firms need to provide experimental groups within the company a freer rein.” The case study company is reorganized to against the disruptive innovation. However, it were not as good as expected. Organizational restructuring, Staff selfishness cause more serious conflict. This study is used the theoretical framework of Disruptive Innovation, and learn about other business organizational change experience. Providing the suggestion for the case company organizational change and Conflict Management reference.