Abstract
Due to lack of background information of the health promotion market in Taiwan, the investigator can’t get sufficiently and clearly market information, i.e. its demand, operational model, and scale, to build its required facilities up. It caused the existing readied resources are restricted with sports, exercise, and medical treatment of disease. The consequence of currently health promotion market in Taiwan, results the suppliers hard to deliver a convenience and cost benefit platform for their customers. This study purposes on summarize a comprehensive information for the health promotion market of Taiwan, upon 4297 collected questionnaires through manifold channels of internet, front desk of physical examination in hospitals, employees and their topper managers of a case company after their annual physical examination process. A statistic data is available on topics of aware of their state of health, situation of their regulatory activities, categories of their needs, the reason of willing to participate the present activities of health promotion. There are seven types of activities are collected, it covers sports, fitness, foods, equipments, examination, leisure, and relevant others. Those data are collected simultaneously with their desire expense and numbers of partners step with each category. The statistic data covers the acceptable distance, consideration, expected location, available time lot and its preferred schedule while they practice their own activities. The market information has been analyzed among the collected data intersect with their personal background, i.e. sex, age, title, income, business, job function, location of their living and working, and situation of business travel. A conclusion on needs, categories, currently situation and the forecasted scale of health promotion market have presented base on integrated and rich studied evidence. It’s valuable for further study of investor of the health promotion market.