Abstract
Each exchange volume and the volume growth was the most influential to the global stock volume, for which the transaction speed is completely critical. In the book "Flash boys", there was study on the exchange spending $ 300 million merely on installing fiber optic lines, just so they can be 3 milliseconds faster than others. Exactly what is Speed worth? Lately Wall Street has been setting up private exchanges one after another, so-called Dark Pool, namely closed-circuit trading platform. Brokers make the absolutely compulsory demand to dark pools for exclusively ultra-high-speed fiber network as a resolution. Rental income of an optical fiber line can ultimately reach up to $2.8 billion. Tremendous business opportunities in this field are steadily starting the new era of communications. Communications industry being in the centre of this massive data streaming must understand the necessity to cultivate the market sensitivity to meet the ever-changing trends to readily confront impact brought along with the rapid transformation. In this case study on Company B for example, we examine how Company B visage into deviations of the market, and how they, after the rapid formation of executive decision-making in the optical communications industry striving for success and survival, find a feasible process to determine the future generation of market, customer and product focus to maintain a sustainable business. The summary w. 「Innovation strategy」is the root cause of success formula.