Abstract
In nowadays competitive world for the firm to succeed is to manage well the internal processes in the firm as well as to detect and overcome the challenges offered by the market. This diploma thesis is focused on the internal processes using the controlling concept within particular company Coxys, s.r.o. In the theoretical part I’m concerned about definition of controlling and its conceptual determination to lay down the foundations for the further research. What comes after is the loose transition from theory to practice by outlining the actual application of the controlling concept using various indicators and techniques to construct an internal controlling system. The controlling system is designed to fit the best the company’s needs and to inform the management if the company operates in desired limits and if the strategic and/or functional plans can be met. The practical part describes in depth the particular sections of the controlling system and proves its functionality on the real company’s financial data by subsequent analysis. In the end I discus the controlling outcome of the analysis and present these results using the so called controlling report (Appendix of this thesis).