Abstract
Recently the hottest topic in TFT-LCD industry is whether supply and demand will reverse or not. After financial tsunami finally see the green shoot in 2010 with 30% growth rate. However, good fortune won't last forever; in 2011 TFT-LCD industry decline rate is even lower than financial tsunami. The TFT-LCD industry development is from competing in production capabilities, many manufacturers holding large sums of money to invest in new generation plant, but now, to faced with the economic recession and production overcapacity. Moreover, LCD TV, the most important application in Large-size TFT-LCD market, gradually turns into maturity. To overcome the decline of demand, how will global TFT-LCD manufacturers dealing with this kind of situation. What kind of strategy will they use to ensure their position in TFT-LCD industry? This research analyze global TFT-LCD manufacturer through the theory of strategic group. The three analysis dimensions are company identity, supply identity and market strategy. Analyze with three dimension helps to understand the competitive strategies between different groups and summarize group characteristics .Thus giving advices to every groups in TFT-LCD industry as future strategies.