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兩岸晶圓代工廠經營策略之個案研究
Thesis

兩岸晶圓代工廠經營策略之個案研究

謝清泉
Masters, 國立清華大學, 高階經營管理碩士在職專班
2006

Abstract

價值鏈 晶圓代工廠 經營與策略 競爭優勢 Value Chain Foundry Fabs firm Competitive Advantage Business and Strategy
This research adopts Value Chain and SWOT analysis methods to compare the competitive advantages of foundry fabs across the strait. According to the value chain of Foundry fab business model, four major management activities are identifies: quality, demand, cost and technology. These four elements are then appied in the comparative analysis. In addition, the triangle of demand, cost and technology is used to discuss the value-added activities on the supply chain among which the similarities and differences on fad firms are addressed. The in-depth interview was conducted for information collection. Relevant secondary data sources are also explored for additional insights including industrial news, various databases, and research reports. The results of the study revealed: (1) customer demand is directly related to the fabs capacity utilization; (2) low costs can not always guarantee high business performance and large market share; (3) the differentiating strategy in fact play a crucial role in achieving higher profits and better business outcomes. Key Words: Value Chain, Foundry Fabs firm, Competitive Advantage, Business and Strategy.

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