Abstract
This is a Qualitative Research which includes three individual cases for this report: Pinkoi, iCook, and Instacart. Each scenario is based on Sharing Economy business models to picturing and analyzing the differences. In the meantime, the study focuses on the varieties of those three companies’ information platforms and their Social Media networking, how many follows and likes. The study found that before the establishment of Sharing Economy model, it’s very important to advocate customer’s value. Based on Service Science Theory and Service Dominant logic, to design the System Information and structure the procedures for the company, by using Large Data Analysis for improvement, it can be significantly increase the customer satisfaction experience. Service-orientation logic can help companies to see the opportunities (Callaway and Dobrzykowski 2009). The higher accuracy of customer’s value company proposed, the more support for sharing the economy value continue (Parasurama 1997，Woodryff 1997). According to research, Sharing Economy with multi-language platform is able to increase prospective clients not just in company’s geographic location. With varied foreign currency policy, it creates a shared economic ecosystem. For example: Pinkoi allows users to choose their language service, which included English (Singapore, Malaysia etc.), Chinese (Taiwan, Hong Kong, Macao, and China), Japanese, and Thai. Through comparison between Sharing Economy and others, analysis discovered that by breaking the language gap, it enhanced cultural exchanges, which is a positive result for social networking. For the individual case results, this research provides information about the platform features for Start-up Company’s reference, which helps information platform its functional design. This research provides three separated business models, so even traditional businesses or e-commerce companies will be able to find their needs to combine their benefits, to provide customer value, or to choose a suitable Web Platform to grow with. The ultimate goal: Online to Offline or Offline to Online sales.