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再現東方之龍~中華航空(典型在夙昔~華航前輩專訪)
Thesis

再現東方之龍~中華航空(典型在夙昔~華航前輩專訪)

林佩莉
Masters, 國立清華大學, 高階經營管理碩士在職專班
2016

Abstract

中華航空 企業沿革 企業形象建立 企業再造 China-Airlines Company History Corporate image establishment Enterprise reengineering
During these four years as a Board Director of China Airlines Alumni Association, I have had many chances to interact with and take care of our senior colleagues who are almost 70,80 or 90 years old. In the beginning, I was touched by their stories about working for China Airlines in the early 1960s. I never thought that I would one day use the data I collected as material for a master’s thesis. I was deeply impressed by one program titled “ Business Ethics,” taught by Professor Li Chang Chung (黎正中)when I studied EMBA, College of Technology Management in National Tsing - Hua University. Professor Li Chang Chung encouraged me to write my master’s thesis on China Airlines’ Roots and Development. I recount the real stories told by the aged, retired employees of China Airlines. I also researched details of the era and aircraft from Google. I want to thank Professor Li and CEO Professor Chui Hung-Chang both gave me much support. This was a significant time in my life. Actually. When I started to write this master’s thesis, I wanted to give up many times and change to much easier topic. Because there was so too much data and it was very difficult to reach a conclusion. Finally I decided to finish the thesis. As how to enter the airlines as a flight attendant, is my profession. I will write the final chapter.

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