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利用紫式決策分析方法建構保健食品產業供應商選擇架構
Thesis

利用紫式決策分析方法建構保健食品產業供應商選擇架構

陳明郎
Masters, 國立清華大學, 高階經營管理碩士在職專班
2013

Abstract

保健食品產業 紫式決策分析架構 資料包絡分析法 供應商選擇 health food industry UNISON framework data envelopment analysis vendor selection
With the development and cultivation of health food techniques and information technology, the demand and quality of health food have been emphasized by modern people. To focus on the rapid and high quality demand of health food, vendors should make products good enough to satisfy consumers’ need. However, various productions can be optional and these have both pros and cons base on processing and technical ability. There isn’t single vendor to meet every need in the market, besides, with the growing of advancement and market need on health food, vendors should put new product every 3 to 6 months into market. By the pressure of timing and performance of the health food industry, deciding vendors has become a challenge and dilemma. This study aims to construct a vender selection framework for health food industry based on the UNISON Decision Analysis Method. The proposed framework focusing on the decision structure on deciding health food vendors to co-work to meet consumers’ need, creating the greatest avenue and improving the competition among the market. These studies brings up the topics on decision structure of vendors and discuss the aspects from consumers, issues and environment step by step through the basic ideas of what vendors may consider while co-working with their vendors, organizing discussion index and performing steps. Moreover, this study structures the original goal and tool net of vendors and set a fine customer relationship as the final goal to build up the developing tool net to discuss the related issue to become a workable solution. An international health food company has as the sample to realize the issue of deciding vendors to verify the efficiency of this study.

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