Abstract
The purpose of this study is that DJ related fields of Taiwan how to interact and influence with others in this DJ area; this study will also clarify DJ fields’ professional and future development. In theory, this study by the institutional entrepreneurship perspective to explore the development of Taiwan DJ status and future strategies, understand the positioning of Taiwan DJ fields and arrested development, and put forward the development of Taiwan DJ market opportunity and strategy. In the method, this thesis will use secondary data analysis and interview, collect secondary data domestic and abroad for the view of Taiwan professional DJ, present situation and development of DJ field. Research on system of industrial point of view, found Taiwan DJ music industry development were obstructed due to that the main reason of the music development were limited and scattered in the atmosphere, leading that Taiwan DJs have no strength to do more music creation, music and expand the breadth. On the other hand, with the progress of science and technology, reduces the influence of DJ entry threshold and foreign boom, more people would like to enter the field of DJ; if we want to change the present situation, we must organize Taiwanese famous DJs, to establish a relationship with the relevant units to gain legitimacy and access to resources. Many data shows that DJ external markets were influenced by exotic music, gradually toward the development of DJ direction in the future. In the future, Taiwan DJ must try to grasp the development DJ music market opportunity, make match using of all resources and ways; therefore, we can change the condition of Taiwan DJ filed into a better one.